2. B. ingredient-sponsored cooperative advertising 25. This is an example of: B. The selling price of the companys product is $50 per unit. This method uses averages so one attribute can't make or break a brand. D. growth. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. C. to encourage the trade to display and support established brands. Once the appropriate number of clusters has been determined, the marketer names each segment by some identifying common characteristic(s). D. The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies. Modified rebuy: You reach for your brand of toothpaste but you try a new flavor. 89. The role of the planning function in the management process is. B. media advertising; sales promotions A customer compares brands by the most important attributes or dimensions. 112. Horizontal conflict is among partners at the same level. Guerrilla marketing stunt c. Audience leverage point d. Empathetic persuasion Question 2 D. to differentiate a brand through image enhancement. C. $1.00 Monies that must be paid to a retailer so they will take on a company's new product are known as: The terms push and pull refer to whether the manufacturer targets consumers or channel partners with its marketing communications. C. brand equity Material movement. 91. C. integrated dyadic communications \quad \text { year beginning March 1 } & \$ 12,900,000 & \$ 10,200,000 \\ D. 55%, 102. B. 7. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. A. slotting allowances In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. Secondary data to understand context The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: A. cross-ruff 3. EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1EstimateddirectlaborhoursforyearEstimatedmachinehoursforyearActualfactoryoverheadcostsforMarchActualdirectlaborhoursforMarchActualmachinehoursforMarchFactory1$12,900,000600,000$12,990,000610,000Factory2$10,200,000250,000$10,090,000245,000, 012345-$500$202-$X$196$350$451\begin{matrix} There are several advantages to a pull marketing strategy: Potential disadvantages to using a pull strategy include the following: CFI is the official provider of the Financial Modeling and Valuation Analyst (FMVA) certification program, designed to transform anyone into a world-class financial analyst. A. incentive marketing C. spiffs B. A. Spiffs B. self-liquidating Customers pull goods through the channel, while intermediaries push the goods to consumers from the manufacturer. To integrate advertising and sales promotion programs successfully, different themes should be used for each. __________ strategies are incentives a manufacturer offers to its distribution partners such as dealers, wholesalers, retailers, and the like to sell products to the end-users. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. D. Event marketing. B. off-price deal Four explanatory variables are used: (1) STR is the student-to-teacher ratio in %\%%, (2) TSAL is the average teacher's salary in $1,000s,(3)NC\$ 1,000 \mathrm{~s},(3) \mathbb{N C}$1,000s,(3)NC is the median household income in $1,000\$ 1,000$1,000 s, and (4) SGL is the percentage of single-parent households. Some examples of building upon their gross motor skills include: hopscotch and skipping trampoline jumping swimming playing musical instruments The takeaway Accompanying you child through. Diverting Structured Query Language (known as SQL) is a programming language used to interact with a database. Excel Fundamentals - Formulas for Finance, Certified Banking & Credit Analyst (CBCA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Commercial Real Estate Finance Specialization, Environmental, Social & Governance Specialization, Financial Modeling and Valuation Analyst (FMVA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Able to establish direct contact with consumers and build consumer loyalty, Stronger bargaining power with retailers and distributors, Focuses on creating brand equity and product value, Consumers are actively seeking out the product, which removes much of the pressure of conducting outbound marketing, Can be used to test a products acceptance in the market and obtain consumer feedback on the product, Usually works effectively only when there is high brand loyalty, Lead time is long, as consumers are comparing alternatives before making a purchase, Requires creating a high demand for a product, which can be difficult in a highly competitive marketplace landscape, Requires strong marketing efforts to convince consumers to actively seek out the product (they may, instead, just decide to settle for whatever similar product a retailer has in stock, rather than insisting on getting your product). Cash cow: products in low growth markets but with high relative market share (milk) Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: A. slotting fees $7,500 For example, many online merchants such as Shoe Station and Zappos offer free shipping and free return shipping to encourage consumers to shop online. is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. Advertising implemented by retailers and paid for by a manufacturer is called: A. production and distribution costs A. C. assist consumers to experience the brand directly a Material movement. Examples of leadership activities that support conceptual leadership include all of the following EXCEPT: Arts & Humanities Writing Creative Writing EARLY CHIL EC350. C. Consumers pocket most of the savings from trade promotion discounts. D. Coupons can encourage non-users to try a brand. Wall display Geographic distinctions between customers have also been used to segment markets. Tailoring Strategy: Customizing For Segments. D. has no impact on an organization's pioneering advertising, 69. B. Estimated factory overhead costs, direct labor hours, and machine hours are as follows: Factory1Factory2EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1$12,900,000$10,200,000Estimateddirectlaborhoursforyear250,000Estimatedmachinehoursforyear600,000ActualfactoryoverheadcostsforMarch$12,990,000$10,090,000ActualdirectlaborhoursforMarch245,000ActualmachinehoursforMarch610,000\begin{array}{lrr} B. vertical cooperative Inseparability in services the production and consumption cannot be separated. 0-$5001$2022-$X3$1964$3505$451, Brian's boss is explaining the concept of buying centers in B2B marketing. B. C. Companies want promotions that require consumer involvement with their brands. 1 According to SS+K, which of the following is both about engaging the audience and discovering opportunities to connect with them? B. can be done with carefully planned sales promotion programs 4. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? To market his product, Colin decided to drive demand for the product through social media buzz, word of mouth, and media coverage. Examples of value-added activities include all of the following except: Product design. D. event marketing, 82. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? B. Rebates can encourage brand switching or repeat purchase behaviour. Conjoint Analysis for testing attributes 2. There are many variations to conjoint analysis (choice-based, traditional, adaptive, pair-wise trade-off, full profile), all conjoint studies are run to understand how consumers make trade-offs among attributes uncovering what combinations of attributes customers value most. B. Positioning studies are used to understand how customers view a business in the marketplace. A. 94. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? Networks to study collaborators C. A free sport bottle with the purchase of a four-pack of Gatorade B. -Analyze data A. horizontal cooperative advertising The customer makes two kinds of ratings: How does our company rate on a number of attributes? B. D. In-or on-package sampling, 43. D. A bonus pack, 40. B. self-liquidating premium A. vertical cooperative advertising C. Sweepstakes 113. B. diverting D. Trade promotions, 29. Strategic marketing activities could focus on current and/or future customers (markets) or current and/or future/new products. B. merchandising support D. magazines, 55. A business customer is an agent buying something on behalf of an organization. By applying such a system you will be able to: Eliminate waste activities. \end{matrix} Using focus groups is an exploratory and descriptive technique where eight to ten consumers discuss products and competitors' products. Which of the following sales promotion tools work best for Kellogg's? C. most coupons are redeemed on Thursdays D. account-specific marketing, 19. An end-of-aisle display 4Ps: If stars and cash cows are sufficiently profitable, companies can carry dogs and question marks. D. the payoff is larger. B. to ensure results. Brand equity includes awareness, positive brand associations, brand preference, trial, repeat, brand loyalty and brand love. The various types of samples are as follows: B. premium. Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. They pay retailer handling and processing costs of 10 per coupon redeemed. Targeted to specific geographic or demographic segments Special pricing of 2 packages for $5 instead of the $2.89 regular price After spending months in the hot weather of Hong Kong, Colin developed an innovative fan product that emits no sound, is priced competitively, is energy efficient, and is able to cool a room to a chosen temperature. $55,000 D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. What are the 4 P's? C. dyadic B. consumers purchase more on the basis of price, value, and convenience than brand. 5. Dramatic performances are one kind of collaborative activities that can be used as a performance-based assessment. Door-to-door sampling \end{array} Segments are homogenous groups of customers. D. $150,000, 53. 1. is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. A. C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. The company applies factory overhead to jobs on the basis of machine hours in Factory 1 and on the basis of direct labor hours in Factory 2. The VP says that the person who first kicks off the purchase process is the blank________. A. event marketing C. high-involvement sales promotion Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. D. promotional allowances, 93. B. a franchise building promotion This difference will reverse as follows: 2018,$42,000; 2019, $244,000; and 2020,$294,000. C. Bonus packs C. many purchase decisions are made in the store where many sales promotions are found. D. A price reduction of $5 on a pair of Lee jeans. D. Dyadic communication, 106. Sampling Which of the following helps to explain the increase in sales promotion activities over the last decade? Participants rate on the following items: water sports, meals included, available excursions, nice rooms and good quality for money. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. If a brand is strong on one attribute and average on another, it will still dominate a brand that was just average on all its attributes. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Seven Popular Marketing Research Techniques, 1. And how important are each of these attributes? Establish an effective distribution network. D. a rebate cooperative advertising, 109. Gray market conflict is unauthorized buying and selling among channel partners. A. a. Asymmetric idea b. C. in/on packs Firms can also increase profits by increasing revenue. B. a slotting allowance. Let's make more money: A company can state sales objectives in terms of currency, market share, units, change from last year or quarter, region, and investments made toward current sales - the philosophy underlying return on investment (ROI), return of marketing (ROM) or return on quality initiatives (ROQ). B. TV display B. Ingredient-sponsored cooperative advertising to a company attempting to a Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. Actors in the distribution channel are manufacturing firms, distributors or wholesalers, retailers, consumers and any other supply chain partners. means each customer serves as his or her own segment. B. contest; sweepstakes Maturity: Revenue peaks but profit margins erode due to high competition. New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. 44. Due to the marketing campaigns, consumers seek out a particular product and go to retailers looking to purchase the product. 87. D. cost-plus. C. build an Eastern Canadian brand identity and image C. Location sampling Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. A. The two approaches are the attribute-based approach and multidimensional scaling (MDS). D. car, 63. C. $75,000 Examples of pull oriented activities include consumer-directed advertising, wide distribution, coupons, rebates, loyalty points, price discounts, quantity discounts, and free samples. Examples of leadership activities that support conceptual. Development of objectives (e.g., target a specific market segment, increase market share) or identification of strategic issue (e.g., increased competition, decrease in sales) Sampling through the media MDS asks how similar these two hotels are for every pair of hotels under consideration in the mapping. A. build brand loyalty This can be a very costly sampling method, particularly for multiproduct companies. A. Coupons offer price reductions to consumers who are price sensitive. A. consumer promotions; media advertising Assembly activities. Which of the following statements about the slotting allowances charged by many retailers is true? It is a system based on the idea that self-expression, ideals, and achievement determine customers' product and brand orientation. -Collect data B. A. it cannot be broken down into small sizes Examples include country, area of country, culture, climate, and urban vs. rural. Enacted tax rates are 34% for 2018 and 2019, and 40% for 2020. 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