Our customers have been the biggest retention tactic. Sorbitol, L-theanine, Natural Flavors, Natural Caffeine, Calcium Stearate, Spirulina Extract for Blue Flakes, Monk Fruit, Sucralose, Steviol Glycosides, Pyridoxine (Vitamin B6), … ", "Thank you for creating this. Starter Story is the biggest collection of real founders sharing their revenue, growth tactics, and more. If we raised a bunch of venture capital, we may have just delayed the entire process and never been where we are today. With both of us having trained in high-level athletics, we had a mutual understanding of the importance of supplementation Kent would do his research to make pills in his dorm room and would share them with me. Other than the fact, we had some of the worst paper packagings with a difficult fulfillment process we were so happy we had a finished product. Having sampled over 10 versions of the product to friends and family, we knew we had something “good enough” to launch on Indiegogo. My personal story begins with my parents immigrating to Los Angeles to start a better life. meaww.com - MEAWW. Shark Tank Deals Database. We focus a lot on customer experience and being transparent with our brand. For the new calm and clarity line, we had about 10 different options in the end and landed on 2! Doctors told me that I would never walk again, but it furthered my drive and passion for adventure and trying new things. Flavor isn't what I thought it would be but all in all it does the job energy wise! We have gone through extensive processes to ensure our products are not only effective, but safe and compliant as well. We generally start with some Initial research, where we look into the market space and see how people are responding to certain products (i.e. This intriguing ‘Shark Tank’ product is tailor-made just for you. Neuro Caffeine Gum and Mints. They have gum and mints containing caffeine, L-theanine, and vitamins B6 and B12. An … We never met our manufacturers before the first run. Even the show Shark Tank had a company on there that sold caffeinated waffles. Products are everywhere but brands that people trust are the ones that tend to have staying power. We have our new line of Calm and Clarity coming out and it has been over a year in the making and I will try to break down the process as much as possible. I think who we are as founders are so embedded in the company and are the reason why we started in the first place. Do they love it and does it fit in their daily lives). Something like this tends to resonate and create trust. Along the way, you try and pick up strangers and that is honestly a pretty cool feeling. Your go to resource for diving deeper into the strategies employed by hundreds of successful founders. We saw customers through Indiegogo from over 30 countries and we knew then that people were interested in functional energy gum. Hey there! from Both Kent and I trained in athletics at a national level and to find products that would help us balance life and school was nearly impossible. Klaviyo In hindsight, it's crazy to think about sinking most of our life savings into our manufacturer and never visiting but we didn’t have the capital to travel and meet them AND do the manufacturing run. ... For instance, if you had the same amount of caffeine in chewing gum as you did in a drink, it would have different effects on your body. Now with over 12 million pieces sold, we have customers ranging from college students to senior citizens - all people looking for a little boost for their body and mind. Little details, like the blue flakes in our mint gum, are spirulina flakes (natural algae) and the red flakes in our cinnamon gum are radish flakes and beet juice! National Institutes of Health is an incredible resource and free platform to research studies and ingredients - we use it all the time in our research phase. With currently over 10 million pieces sold, this product is hot! Expanding into the calm and clarity product line we did extensive research on what supplements worked best for people to relax and reduce stress. Neuro Gum's vegan, sugar-free, and aspartame free nootropic blend of caffeine, L-theanine, and B-vitamins gives you the mental energy boost you need to tackle your day. Get full access to our database of 3,000+ business ideas including thousands of data points. Our nootropic Neuro Gum and Neuro Mints are engineered with the right mix of caffeine, L-Theanine, and B-vitamins for constant focus the whole day. For example, caffeine is EXTREMELY bitter and is difficult to mask. In any case, Alpha IQ Mind Pills work in a way that is better than caffeine. Shark Tank Extras. your password on Required fields are marked *. Since it all started, we've been in Forbes 30 Under 30, TIME, Buzzfeed, Dr. Oz, Fast Company, and a bunch of other places, but more recently we hung out with T-Pain, appeared on Shark Tank, got Joe Rogan as a fan, and found our way on the cover of Entrepreneur magazine next to Guy Fieri. Your email address will not be published. Through a post-Kent made on Reddit r/nootropics (which Kent was a heavy contributor to), we received tremendous support, reaching our goal in 3 days, ultimately reaching twice the goal we initially set out for. I finished college with degrees in Chemistry and Economics and continued to compete in marathons even got to train with the US Paralympic team. My name is Ryan Chen and I am the co-founder of Neuro, a functional gum, and a mint company that delivers energy, clarity, and focus in a minty and refreshing way. Time Frame = 8-12 weeks. Kent and I realized that people in our generation resonate with brands with a personal story and their founders who are creating something they are truly passionate about. From there, we were featured on TIME, NBC, and several other media sources. How an ex air traffic controller built a $30K/month business off memes, How one founder started a $300K/year business framing tweets, How a food blog grew a niche audience to over 35,000 active subscribers. Things that were not possible back in our parent’s age. The biggest lesson we took away was that we just needed to launch. Get full access to our database of 1,500+ case studies on successful businesses. Get exclusive and early access to the best business case studies on the web. $ 4.99. One of our biggest challenges as a consumer product company continues to be cash flow and the fine balance between inventory and cash. We will finally be distributing with them by May 2020 - over 24 months later! Natural caffeine provides a smooth boost in energy and alertness. After about a year of R&D and finding the right balance of effects and taste, we were forced to take the product to market as the money from our savings began running low. Just start, since nothing will ever be perfect in the beginning and things will always evolve. All the hard work in the previous steps is now coming to fruition. everyone gets to be a guinea pig, and we research A LOT. Kent and I have focused on building an honest brand by sharing our personal stories. Coffee gum exists, as well as caffeine gum. Everything was done via email. That’s when the idea came to us to create Neuro Gum and Neuro Mints. Discover what books Ryan reccommends to grow your business! Definitely a cool idea for a product and it works! Caffeine's now available in just about everything. We could have kept iterating the formula and flavor and it would have just postponed the entire process. Nobody goes into detail like this. This means nothing gets broken down in the production process, enhancing the bioavailability for cleaner, more effective absorption. After identifying the active ingredients comes the next part which is taste and flavor. Anyway, we negotiated down the lowest MOQ possible and that was around 25,000 units I believe at the time. Shark Tank Pixel Art. Mailing List. The key for us was trying to make something effective, yet simple at the same time. I would suggest just simple Instagram or Linkedin posts about you. The beauty of the world we live in today is that with crowdfunding platforms you can launch your idea and get it in front of millions of unique eyeballs. Unfortunately, at 19 years old, I became a paraplegic when I fell from 35 feet in the air in a snowboarding accident and shattered my back. RSS Feed. While there is no “one size fits all”, we do extensive sampling to find a common denominator across effectiveness and taste. It wasn’t until our scuba diving certification trip when we realized there had to be a better way to get the supplements you need - something more approachable, shareable, accessible, and efficient. Presently, you can evade that. An immigrant from Ghana and a social media star from Indianapolis, Indiana, bring new meaning to taking your coffee on the go with their single-serve all-in-one portable product. This one is formulated with natural caffeine, L-theanine, and B vitamins to give you mental endurance. If you have any questions or comments, drop a comment below! QUICK EFFECTS: Our patented cold compression system maximizes the delivery and bioavailability of active ingredients. One of the silver linings in having limited time and capital is that it sometimes forces you to just start and figure it out. I grew up playing sports and competing at a national level in Kendo, cross country, and track. We are currently looking for a full-time marketing director with CPG sales experience that shares our ethos of living a balanced lifestyle. ", Shoe Dog: A Memoir by the Creator of Nike, Zero to One: Notes on Startups, or How to Build the Future. MERCH!!! As seen on Shark Tank and tried by me - ICE CHIPS candy made with Xylitol, available in lots and lots of different flavors I order certain groceries online that I can't get locally and sometimes when you order a certain dollar amount, they throw in a 'free' gift with purchase. We raised a little under 30k during the campaign but it was enough to finish the initial MOQ and manufacturing run and get customer feedback. Founder Roger Sullivan sought investor support for the product on the popular TV show Shark Tank. Hey! div > div.group > p:first-child"> Sunday's guest judge, Matt Higgins, is no exception. MOQs are typically in the 30,000 pack range. Time Frame = 4-12 weeks (crucial, take your time with this process). Including: $5,000 in AWS credits, $1000 Airtable credit, $1,000 in Notion credits, $1,000 in Miro credits, $10K in transactions without Stripe fees, 12 months free on SendGrid, 6 months free on Zendesk, Typeform, 50% off Quickbooks, Hotjar, Algolia, and hundreds of other tools. After you a caffeine addict? Kent Yoshimura and Ryan Chen are the founders of Neuro gum and are looking for $750,000 in exchange for 5% of their company in this EXCLUSIVE preview of the April 10 episode of Shark Tank. One example is feedback on the bitterness of caffeine, we’ve spent a lot of time constantly finding natural ingredients that can help with this. While the business is on track to be profitable this year, we continue to reinvest profits back into the business. Most recently we found a potential avenue using grape seed extract as a way to reduce bitterness… never stop looking! In many ways, being bootstrapped allowed us to start the company - we were running out of money and needed to do a production run. Validation that your idea has someone who doesn’t know you willing to try it out! Pat Walls After Neuro, which manufactures natural caffeine-infused gum and mints, rebranded in February, it was gearing up to double down on retail, including at CVS pharmacies, GNC stores and Barnes & Noble locations on college campuses. As runners, we share the same ethos of perseverance and grit - something consistently required in business. Kevin O'Leary is interested in energy product company Neuro, but he calls their valuation 'stinky poo poo.' 1,500+ Case Studies Of Successful Businesses. When it comes to taking on big goals, we need energy levels that match the mission. We try to find that would pair the best in our gum and mint format. Facebook. Caffeindicator Before Shark Tank Michael Shiavone was just a regular business guy before joining the Shark Tank and pitching his brand new and unique idea. That initial exposure helped us bootstrap the business for the first year and a half and allow us to have more capital to invest in R&D to improve the formulation and flavor. We took a substantial amount of time researching each component and also the combination of the 3 active ingredients together. There are a lot of ingredients with studies and papers about their effectiveness and dosage size. Although we tried our hands at digital marketing, the CPAs were considered too high. Roger Sullivan spent his early years working hard and developing a love of business. It’s very boring and not very engaging. The internet can be a beautiful thing - we wouldn’t be where we are today without it. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join ... Trust Me, I'm Lying: Confessions of a Media Manipulator. 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