C: So I actually have two drinks in front of me. And by the way, there’s a pattern here when you think about successful people that are not multi-generational wealth, but people who are first- or second- generation wealth and success. But talk to Conor McGregor. That’s how “in” these two people are. 1 social media guy in America. And that’s respectfully to other “celebrity brands.” A lot of it is Hollywood. But that’s where the playbook is: You have to believe that you can break through and you have to be innovative. And then what were some of the things that you have to learn? I really don’t. I went with a little bit of simple syrup, some Angostura bitters, and I’m going to call this one the Stone-Cold Ken Austin. and Dany, and Teremana also matched that dollar for every pint that went to, I’m at a loss right now, but to an organization helping the restaurant and the food industry. More to come. Twelve to first responders. He celebrated yet another milestone most recently, as the tequila entered a prestigious list. Top with whipped cream if desired. Don’t just talk about it, be about it and head to CaskCartel.com to grab your bottle! Dwayne Johnson’s ‘Teremana’ Enters The Top-5 Tequilas In The World DJ celebrated yet another milestone most recently, as the tequila entered a prestigious list. Just, no prostitutes, no drugs, none of that kind of stuff.” Of course, he did. You have to believe that you can actually get the market share and you can take down a monster of a brand and you can put a dent in their business, which we have done, and they are still a monster. So pour yourself a glass, and listen along with us. As different as they are, they’re very similar. Will you give me the brand unencumbered? Right? was evicted out of his home in Hawaii with his mom and his family when he was 14 or 15 years old. And you don’t have to have a 4.0 average. Guarantee you. And I think we’ve always been raised that way from both of our childhoods. So it’s really about driving it. Thanks for listening to this week’s episode of EOD Drinks. But we’re very lucky. And Proper No. Call 850-495-3326 [email protected] Contact Us; FAQ; REGISTERED USERS - save $10 on your first order $100 or more use code: GET10. You don’t want them to fail. Twelve Irish Whiskey and Teremana Tequila. T: Hello and VinePair editorial associate Katie Brown. A truly bespoke tequila made the right way — copper pots, brick ovens, the whole deal. Cat what about yourself? I’m sure it’s going to be an exciting one for, well, I guess many reasons. Twelve in a place that people felt you couldn’t break through because of this David-and-Goliath kind of situation with Jameson and everyone else. So really thank you for your time today to telling us about that. But these two athletes that we’ve been able to link up with are also uber, uber competitive. It was really, really phenomenal. and Dany are very much about giving back. They work to pay off their mortgage, so they don’t have the burden of the mortgage. They’re so successful. D.J. I also want to give a special thanks to VinePair’s co-founder, Josh Malin, to the executive editor Joanna Sciarrino, to our senior editor Cat Wolinski, senior staff writer Tim McKirdy, and our associate editor Katie Brown. A: Well, so Ken, I gotta ask you a question, because we’ve got you here and we’ve had this conversation a bunch at the VinePair offices. K: Yeah, that’s an awesome question. We can expect some serious sales. I was wondering, how that’s been? What about you, Tim? Has it been one of those days? K: Thanks, Tim, and my story is very typical to people that are missing chromosomes or some kind of genes, and most people call them entrepreneurs. They both came from difficult childhoods, financially. And it was really, really hard on the on-premise side, the bars and restaurants, we never really got in. And eventually, there’ll be a shakeout, and there will be some form of consumer fatigue as well, which we’re going to see in celebrity. So these two humans are very similar. And what it did for us was it gave us the ability to raise money one time and one time only and gave us enough runway and we did enough business that we actually didn’t do what most new spirit brands do, which is blow your money and go out of business. K: Look, D.J. is talking about restaurants and bars and what do we do to help them when they come back? But people thought it couldn’t be good because it was featured on a TV show. It’s not really a good tequila because it was on TV.” And didn’t realize it was a great, phenomenal product, won best in the world. Teremana Tequila Reposado from Dwayne Johnson is aged for a minimum of two months in oak barrels. Ka: I’m having the Proper No. My wife doesn’t want anybody to ever look at me. Tequila is the new vodka, in a way, with young people. But you want to talk about involvement before this call that we’re having right now? Mana. Teremana reposado tequila it has notes of oak and vanilla with a smooth rich finish. 1 eventually. Created in a small town in the highlands of Jalisco, our founder Dwayne Johnson worked with a Mexican family-owned distillery to build a unique home on the grounds solely for Teremana - Destilería Teremana de Agave. And downstairs in the cellar, if you come to New York, you’ve got to go there when this craziness ends. By the way, he likes that, and he also, by the way, drinks whiskey on occasion. Why Were Pierce Brosnan's Wax Figures Removed From Madame Tussauds Museums? Austin explains how he left behind a career as an accountant to enter the spirits world, and details his playbook for successful entrepreneurs. I mean, I have 60,000 of which I think 59,000 are bots. Twelve is one of the first celebrity spirits to compete in the world Irish whiskey, but with Conor McGregor’s backing, the brand has seen tremendous results. Twelve a little more bada** and very, very much what you think Irish whiskey should be. This sipping tequila is aged for a year and offers a light, zesty and fruity taste. Why do they buy? But it’s very personal to D.J. So that’s one reason. You’ll never be able to take on Patron. is in his 40s, his mid- to later 40s. And the other people are my mother and her friends and my friends from college and whatever. You see it in everything that he does because his audience comes first and that’s the key. T: Nice. #ComeHaveADrink #TequilaOfThePeople. Here they craft Teremana with a love for great tequila made the … And it was about a ratio of about 30 to one tequila over vodka with a bunch of people that were all in their mid-20s. So that’s really important to me and Jenna, as spirits beverage people that you do give back. or a Total Wine, Spec’s, all the big guys, or a Safeway, Albertsons that sell alcohol in supermarkets across the country, it’s been a boom for them because people have been home, and we’ve been consuming more because we don’t go out and consume. Twelve, $5 for every case that we sell goes to first responders. Coming Soon! And as always, I am joined by VinePair co-founder and CEO Adam Teeter. ', Kanye West Fans Think He 'Dumped' Kim Kardashian And She's Trying To 'Save Face'. So they very much fit their personalities. And also lean-in. In the U.S, last year, our first year, we gave a million dollars to Tunnel to Towers, which you got to look up. A: I knew you were going to say that, Tim. Because if you went into a liquor store or you went on to “Mini Bar” or these other apps that you can go on to have delivery, and you would buy the things that you knew, that you trusted, brands you trusted. I’m VinePair co-founder Adam Teeter, and we’ll see you next week. And I know we really feel, I can’t express enough how badly, we’ll come back and we’ll help as much as we can. Authenticity is so important. Covering the hottest movie and TV topics that fans want. T: Doing well, thank you. I always say, I come in and give something the jet fuel then I can hopefully eventually back off,” Johnson said. Twelve in the longer run as well, incredible sales numbers. Why don’t I get into the tequila business?” Bourbon is tougher, although I think there’s a massive opportunity for authentic celebrities that, again, they must be authentic to what they’re doing, and they must be willing to work and be real. What are they like as people? Hi, Ken. But there’s a gold rush right now. Twelve forever. But really, the most famous is Ryan Reynolds, right? Not much anymore now that we’ve launched this brand. I was a below-average student. You know, we talk about gold rushes, whether it’s technology back in the day that everybody was jumping in and creating a “dot com” the dot com boom, and then it busted. How’s everyone enjoying it? Teremana Tequila was developed by Siete Bucks Spirits, established by founder Johnson, co-founder Dany Garcia, co-founder Jenna Fagnan and co-founder Ken Austin. And tell your friends. He’s the most recognized American in the world. So happy holidays to everyone, and I hope to speak to you again soon. A celebrity actually tagging on to a brand and making that brand huge.” Which at the time that really wasn’t happening in the real world of celebrities and wine, which is massive with celebrities and spirits. And we were down there, we were talking about the brand, and Conor said, “You know, I really want to do some good with this brand, too. What are you drinking? And most of them run for the hills when you tell them you’ve got to put in the time, you’ve got to see people, you’ve got to engage. Stir gently. Tequila. This is not 11:00 in the morning. “My goal with the Teremana brand was to create a tequila expression that was ultra premium quality, absolutely delicious to the taste and most importantly - affordable for everyone,” he … Created in a small town in the highlands of Jalisco, our founder Dwayne Johnson worked with a Mexican family-owned distillery to build a unique home on the grounds solely for Teremana - Destilería Teremana de Agave. Luxury Tequilas is the leading purveyor of the finest Tequilas & Mezcals in the world. Leonardo DiCaprio Says This Was One Of The "Most Memorable" Scenes Of His Life. And what made you decide that these were the two people you wanted to work with? is in the gym every day. And I had Teremana, and of course, I had to have vodka there as well. The lucky part is that when you talk to these people, being a guy like Conor and Audie his manager, or D.J. K: Tim, I got to tell you, besides the fact that that was cheesy, I love it. Great family, great upbringing, great parents, great sisters. We created a T-shirt that we sold, and all the proceeds, not the profits, all the proceeds went to front-line workers that Tunnel to Towers was giving to. Like, what is it about tequila? The part of the playbook that was also similar with Proper No. And this was sort of one of those, I’ll call it “in between/bad times.” And we’re still living through that right now. And now for the credits and “End of Day Drinks” is recorded live in New York City at VinePair’s headquarters and it is produced, edited, and engineered by VinePair’s tastings director, yes he wears a lot of hats, Keith Beavers. Consumer behavior. But I think hearing some of the stories behind it here shows how kind of personal that is. Twelve Irish whiskey. I think the other reason is, the fact of somebody like Clooney, or in the case of my guy, Johnson, these people, you know, the celebrities look at them and say, “Man, I want to be the next billionaire, and why can’t I do that?” What they’re going to learn is that’s really hard. Teremana Hot Chocolate 1.5 oz Teremana Blanco Tequila .5 oz Agave Nectar 4 oz brewed Hot Chocolate Pinch of salt/cinnamon/cayenne mixture (equal parts) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Build in a Coffee Glass or Mug. T: So actually it gives it this really incredible spice, and it works really well with the bitters. Twelve, and I got to say, I am favoring the Teremana Hot Toddy. A: Yeah, man, taking it straight to the face. And I said, Doug, I’m not doing that. I drink spirits all different ways, from neat all the way through, just on the rocks or in a cocktail. So one thing that our listeners, I’m sure, will be aware of are the celebrity associations with Proper No. So today, you can name on all your fingers and toes the number of ultra-premium tequilas there are. wants this to be legacy, Conor wants to do Proper No. Here they craft Teremana with a love for great tequila made the … ! It’s a category of one, just like tequila was a category and ultra-premium of one. But that said, from my background, I was schooled as an accountant, which is pretty bizarre, since I do know how to count. From Dwayne ‘The Rock’ Johnson, Teremana Tequila is made with passion. Search: Search . And other celebrities that come to us that want to be the next Dwayne Johnson, Conor McGregor, George Clooney, Ryan Reynolds, what they don’t really understand is the way you need to lean in and the way you need to work. So we didn’t experience that. Ken has sent some of his products to us to try very kindly. And they’re geniuses at their craft and their discipline is there. And I really wish they were. Doug was looking for the storyline for Turtle, and he said, “I want Turtle to be like an NBA player, where he can be successful and buy his mom a house like an NBA player.” And I said to him and Kenny, my partner Kenny, said, why don’t you just do our tequila? And Doug was like, what do you mean? Teremana is relatively new. We’ll start the conversation by learning about how he created Avión Tequila and how the hell it wound up as a central character on “Entourage.” We’ll then talk about Austin’s relationship with Conor McGregor and how the two created Proper No. So that’s how I got here. And hopefully, that’s the way I am today and continue to be that way, despite having some success from a monetary perspective. And it’s very cliché, but I really, really mean that. 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