kpi for photographer

In this video, we will unpack what each of these criteria mean, and give some examples of how this applies to photographers. 36+ FREE & Premium Photographer Job Description Templates - Download NOW Beautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter. Goals that are specific have a greater chance of being accomplished. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Call at +1-775-747-7407between 9am-5pm PST. Market Size & Industry Statistics. If your goal is to boost sales, look at things like site traffic and conversion rates. To know if your KPI is SMART, ask yourself: KPIs are important, because if you dont know how youre progressing in certain areas, you dont actually know where youre going as an organization. Note that the right KPIs for you might not be the right KPIs for another organization. 1. This KPI doesnt look at expenses, but instead focuses mainly on profits. Take a regular review of your KPIs and set specific time frames for this. Below you can find our top 20 KPI examples for the sales team: 1) Sales Growth. Activate your 30 day free trialto continue reading. Learn more: What is a key performance indicator (KPI)? While your organization has many moving parts that are integral to its operations and performance, it is not possible, or efficient, to track everything going on internally. Does it contribute to a broad range of perspectives i.e. The easily understandable performance indicators can be used for continuous monitoring of target achievement. Even if you havent even thought about your KPIs yet [thats ok too], weve compiled a list of examples for you to reference as you plan. We promise you wont find another team as dedicated to your success. In the end, it is the individual business goal that is decisive. Without product photography eCommerce grinds to a halt. Lead time refers to how much time a project takes from request to final delivery. Can it be measured in both a timely and accurate manner? I know it may sound overwhelming at first, but trust me when I say that its essential to track the performance of your businesss online presence for you to see whats working and whats not. Its where a visitor lands after clicking on a link from your campaign. What throughput can lack is proper context, so it needs to be reviewed in the right situation by someone who knows how to qualify the data. Hire better with the best hiring how-to articles in the industry. Cost Per Phone Call: Sometimes the goal of your advertising campaign is to bring in calls. If you arent currently capturing what set an image was created on, you should be! Looks like youve clipped this slide to already. If you can keep projects within budget, you'll earn a few more trust and respect points from the rest of the company, especially from upper management; because, as bad as it sounds, if your team can't do it better and cheaper than an external agency, projects will be contracted out until you and your team become obsolete. 07. In this article, we do call out some instances where the goal may be different from the metric, but overall its still about using data and information to improve a photographer's process. Even though youve technically met your goal, the result shows you went after the wrong KPI. Quantitative KPIs include metrics such as sales revenue per employee, number of customers served by each call center agent, or revenue. For example, you might, These are some of the most common KPIs broken down into industry or department. You can slice and dice throughput in several ways, even down to the individual, set, or task level, but at the highest level, were just looking at how many images your studio produced in a given period. In addition to making sure your chosen KPIs are true indicators of performance, they should also have some additional characteristics that will signal their effectiveness. Build your wedding photography portfolio. Knowing your internal clients' feedback will help your creative team benchmark and improve. Through my law studies, I have learned to look at issues from all perspectives. For one thing, not everyone may fully understand them and how they are used. High-level KPIs measure the overall performance of a company, while low-level KPIs focus on measuring the impact of tasks and projects led by individuals teams like marketing, sales, customer service, or IT. Make sure to adjust them to the realities of your business before you start using them. Alternatively, your HR team can apply them to your onboarding process to see how many employees youre retaining. This is important, but maybe more important is having a business leader who is responsible for reporting on the measures. You might look at your cost of bringing in traffic or running your campaigns. This one is the most obvious and among the easiest to measure. Key Performance Indicators (KPIs) are the elements of your plan that express what you want to achieve by when. Is this KPI relevant to my organization? If youre delivering to a retailer, this is a key measure. Make sure your KPIs are realistically achievable. Buy the right wedding photography equipment. Could you please clarify, how to set the KPIs for the Strategic PLanning team? You can make one dashboard for departments working on KPIs, and another that gives a high-level overview to executive teams. A high rate might mean its time to reexamine your onboarding process, employee expectations, or company culture. Productivity is more than just throughput. New Qualified Opportunities. (and have fun along the way!). Youve likely heard it said that what gets measured gets managedweve found this to be true. waiting your recommendation. The individual who is responsible for the measure will be able to influence the resources dedicated to improving the measure. (For more details about the cultural elements you need to put in place, read this article.). What are the 4 elements of key performance indicators? Some KPIs help your business look good, but dont really mean much in terms of reaching your goals. 2023, OnStrategy, All Rights Reserved. Step 1: Choose one or two measures that directly contribute to each of your objectives. How can you create a culture of KPI monitoring and improving? When do I want to achieve the target for this KPI by? By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Sales Cost to Volume Ratio: Making a sale is almost never free. Keep in mind that they should always be in line with your overall business goals. There are a lot of ways businesses and teams measure success. As an intermediate step, try to define so-called Critical Success Factors (CSF), in other words, success factors on which your company's success essentially depends. Customer, Financial, Internal Processes, Learning and Growth. Determine the goals for your team, decide how to measure current performance against those goals, and then. The term "KPI" has become a bit of a buzzword over the last few years, sometimes even eliciting a few heavy sighs from colleagues when the topic comes up in meetings. In addition to selecting the right KPIs, it is crucial to regularly review and adjust them in order to gain an overview of how your program is working and how it can be optimized. Between strobe packs capable of intense electric shock, garment steamers operating at over 200F, and the risk of falling rigging or set, there are a lot of ways photographers or anyone in the studio can get hurt. Tracking your CTR helps you determine which advertising and keywords are working for you and which need to be tweaked for you to gain more conversions. Smart goals for photographers are actually S.M.A.R.T goals for photographers! Your KPIs should follow your general goals, not the other way around. Hire faster with 1,000+ templates like job descriptions, interview questions and more. Even if all the persons responsible for is reporting on their KPI, you can bet theyd rather report good news than bad newswhich motivates them even more. Schwertberger Strae 1653177 Bonn (Bad Godesberg)Germany. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Customer Acquisition Cost: If you want to measure the effectiveness of your marketing, you need to look at how many clients its bringing you and whether it fits into the cost of your campaign. Collect and analyze extensive data on these KPIs through measurements and reporting. Americas: +1 857 990 9675 Bring out the Nerd (just for a minute), Balance, Burnout, and Boundaries: Creating a Fulfilling Photography Business with Dawn Charles, Editorial Photography, Mindset Shifts, and Maintaining Consistency in Your Photography Business with KT Merry, Family, Feelings, and Photography: Capturing Moments of Connection with Megan McComb, Finding Success as a Stock Photography Superstar with Aubrey Westlund, Branding & Business without Burnout: Growing a Sustainable Brand Photography Business with Meg McMillan. Goal setting is especially important for us creative business owners like photographer, who are easily distracted by the unpredictability and spontaneity that comes with being artists. A SMART KPI is: Specific, Measurable, Attainable, Relevant, Time-bound. Not all KPIs will be relevant to every type of business, so take your industry, goal, and your companys needs into consideration. In short, KPIs are quantifiable metrics or data points that allow you to measure your organization's performance in relation to a goal. Heres how you differentiate between the two: When you dont know what activity will drive better results, youll need to select an outcome KPI, known as a lagging indicator. Your photo business will need to adapt to constant developments. Are you already tracking KPIs in your company? A Key Performance Indicator (KPI) is a metric that's used to quantify progress towards important business objectives. Learn to capture data and build dashboards for day-to-day management, reporting, and forecasting for your studio. Tap here to review the details. We've found that the clearest way to explain the concept is to break it down into three levels: Simply put, KPIs drive organizational performance. Page 1. Qualitative KPIs, on the other hand, may include customer satisfaction scores, quality ratings, or product reliability rates. For example, if you arent sure what activities would drive higher sales at your restaurant, you may want to measure sales and then try different, innovative activities that could make an impactlike running off-hours promotions, offering new meal choices, etc. The ultimate list of social media KPIs to leverage business growth. Your CTR would be 5% if you got five clicks and 100 impressions. The time to plan is NOW! We've updated our privacy policy. Many of these functions can be simulated with the Image Processing module. Can I measure progress towards this KPI? You better know! Technology experts dedicate a KPI toward repair times to test the effectiveness of their standard maintenance and emergency . When used properly, throughput can be an important studio health measure. Below are the 15 essential sales KPI examples: New Inbound Leads. Set the goals for your team, decide how you will measure current performance against those goals, and then be prepared to adjust them as needed. Since there are dozens of different KPIs out there, it can be tough to know which ones to focus on if youre just getting started. For companies that are serious about strategy execution, the ability to link KPIs to objectives is significant because: None of this is to say you cant use spreadsheets to view your KPI data, but with ClearPoint, you save time and improve the information available for decision-making. By continuing, you agree to our use of cookies to optimize and personalize your experience on our site. For external studios providing services to clients, this is often what your clients or stakeholders want to know: How long until I get my images? Strategic plannning software designed for leaders of mid-sized organizations to align, design, execute, and report on their strategic plan. When I'm not photographing my amazing clients, I'm busy as an overly obsessive dog mom, capturing lifes beautiful moments with my husband, Chris, and reveling in Teddy antics. Click here to review the details. Are you ready to track your KPIs? 1. Hello Erica, When looking at the overall performance of your business, stick with around five different KPIs to measure your progress. Do not sell or share my personal information, 1. You can measure the differences of this KPI over any amount of time, such as by hour of the day, day of the week, or month after month to see when youre getting the most visitors. A Key Performance Indicator, or KPI, is an important metric that can be used to measure the performance of an activity of a company or business. Photo editor interview questions andanswers, Creative Director interview questions andanswers, Art Director interview questions andanswers, How to hire a marketing person: 5 quick hiringtips, How to post jobs on Dribbble: a guide foremployers, Best job boards: The ultimate job sites list for2021, Taking the brief to understand specifications and working closely with our art team to develop the concept, Capturing and processing images until you achieve desired results, Take the brief to understand specifications and work closely with our art team to develop the concept, Capture and process images until you achieve desired results, Constantly improve image quality using various editing methods, Use and maintain modern and traditional technical equipment (cameras, lenses etc), Arrange objects, scenes, lighting and background to adhere to specifications, Archive photographic images and maintain database, Maintain an in depth understanding of photographic best practices and procedures, Proficient with traditional and modern equipment, Solid knowledge of Photoshop, Capture One or other photography specific software, Competency in applying photographic best practices and techniques, Knowledge of production process for online publishing and various printing applications. What is my indicator of progress? We can use some objective facts about an image to help measure quality. Are you just starting out? Here are four KPIs for your creative team that will get you started, but keep in mind that your company might value certain data points more than others, so you'll have to tailor them to work for your circumstances. Lead Conversion %. What What what do I want to accomplish? Youll learn about different reporting applications and determine which method will help your organization save time and get organized. Hello Erica, 21 KPI Examples Every Business Needs to Know, KPIs, or key performance indicators, can be used by any type of business, from self-employed freelancers to startups and companies with dozens of employees. Only once theyre optimized, move on to a different set of KPIs. Throughput KPIs In a Given Timeframe KPIs need to be measurable so that you can monitor change over time. Weve all heard the saying Someday, I will do this.. An image coverage metric gives your sample teams some insight that they might need to go hunt some things down to make sure they get in the studio. Create a monthly or quarterly target so that your sales team has a goal, and be sure to adjust it regularly for dips or increases in sales which might occur around seasonal events or holidays. It covers the investment in enhancing existing products too. The trouble is, there are thousands of KPIs to choose from. 11. A key performance indicator is a metric that measures the performance of a business, team, individual, or project. Total Pipeline Value. 12. This customer service KPI is an indication of how well your agents can handle multiple tickets at once, as well as manage fluctuating ticket volumes. From there, determine which KPI targets will help you further understand and meet your goals, and then integrate them throughout your department. Please check your entries and try again. Not sure which metrics will improve performance? Hi Diana, check out the whitepaper above for more insight! It is frequently said that What gets measured gets done, but how does the measuring itself get done? Remember, these are going to be the 5-7 core metrics youll be living by for the next 12 months. Crucial to the basic choice, however, is this first: In our experience, the following KPIs are important for any photo business. Hello everyone! Good plans use 5-7 KPIs to manage and track the progress of their plan. Not sure which metrics will improve performance? Quantifying your current performance using key performance indicators (KPIs) gives you a framework against which to evaluate your progress. While there are hundreds of different KPIs out there, theres no need to implement all of them for your business. By tracking this, you can improve what needs work on your website for the visitors to convert and not click away. A good chunk of your budget is probably going into each sale, with costs like salary or commissions, marketing costs, etc. Your IP: In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size. Identify the most important KPIs for your photo business at the beginning and focus on them. SMART goals is an acronym for goal setting that is Specific, Measurable, Achievable, Realistic and Timely. hope your are doing well, A sample aging report might be less of a long-term KPI and more of a call to action. This will help each department work together towards a more clearly defined goal, while still working towards the overall company targets. There's always been a certain amount of risk present in creative studios. A SMART goal must have some form of measurement. This is the story about how Creative Force came to life. While its important to be aware of the many KPI examples, its even more important to assess which KPIs will help your business succeed. Why Your Photo Studio Needs KPIs Effective, on-brand photography is at the heart and soul of any photo studio. This is one KPI that has an exception to measurable with minimal impact. An added benefit: The responsible party is also usually more inclined to want the measure to succeed, rather than accept underperformance. Did they find answers elsewhere? Did you read our free KPI-guide written specifically for large eCommerce studios? You might want to use a few of them for each one of your teams, or just select a few important KPIs for your entire business. Landing pages are designed with a single focus or purpose, known as a call to action or CTA. Step 4. You might think of safety as more of a requirement than a KPI, but consider this: without safety as a guiding principle of your studio there is the potential for your goals, metrics, and KPIs to push your team into unsafe behaviors. All rights reserved. Regularly check in on what they think about your service and focus on improving. Metrics like likes, views, or clicks might seem impressive, but dont mean much in terms of whether or not youre moving closer to your goal. 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A reshoot may be triggered by styling decisions, wardrobe availability, merchandising changes, and the list goes on. We are your partners if you lead strategy in a mid-sized organization. job boards today. KPIs for quality are always a challenge. And, if you have a chargeback billing model at your company, this KPI becomes even more important, because departments are responsible for costs incurred by the creative team. First response time. The SlideShare family just got bigger. Commercial photographer performance appraisal Quality isnt just how does this image look but it can also be things like adherence to technical specs, adherence to a style guide, or we can use re-shoot rates to indicate quality. How Canned Responses Can Shave Hours Off Admin Time, this is brilliant! There are many different types of KPIs that can be used across multiple departments and teams. It can be useful to help you understand how your space is used and guide future restructures or reorganizations. If you have a similar business model, products, or services, it can be really helpful to know how youre performing comparatively. Customer Lifetime Value: Customer relationships are important, but its necessary to know how much value each client brings to your business. You want to see how profitable each employee is, so start by calculating your total revenue by your total number of employees. 2) Sales Target. The easily understandable performance indicators can be used for continuous monitoring of target achievement. Whyoh WHY am I doing this? For example, a KPI could relate to your goal of increasing sales or even improving customer service. If its not good enough, it should be addressed quickly to avoid a potentially unusable image. Traffic: This is a pretty common KPI example. We have several other great resources to consider as you build your organizations Key Performance Indicators! ), 3 Benefits of In Person Photography Sales: guest post. Sara Rey Photography. First response time (FRT) is how long it takes a customer service representative to respond to a support ticket once a customer submits it. Now customize the name of a clipboard to store your clips. For example, did they find your website after a Google search or through a link they clicked on another site or platform? 51.136.29.54 This metric is generally a byproduct of other metrics and should be relatively easy to measure. Choose KPIs that help you move your business forward over ones that only look good on paper. You may have an analyst responsible for collecting the data. This KPI is often used by investors to see if a business is profitable or not. Cloudflare Ray ID: 7a1a131b5fb40e18 The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing toolsenabling anyone to create and grow online. Or do you even know what to check? Finally, its necessary to continually review your KPIs and their performance on a monthly, quarterly, or other predefined reporting frequency. Even with top-notch technology and proven processes in place, mistakes happen. Here's a tip. But some of your measures will be lagging indicators (i.e. What aspects of quality are important for the graphical design? Standards Compliance, % 06. TODAY is your someday! A Key Performance Indicator, or KPI, is an important metric that can be used to measure the performance of an activity of a company or business. In the Create New KPI window, type a name in the Name field and click OK. The click-through rate, or CTR, is calculated by dividing the number of times your ad is shown by the number of times it is clicked: clicks impressions = CTR. But when I dont, and there are no constraints, its easily forgotten. Average sales per order and per customer relationship, Mention and rating in (professional) articles. But how do you measure this in your business and how can data be best used for further optimization? Activate your 30 day free trialto unlock unlimited reading. Samples can get misplaced and mislabelled. Be transparent with highly visible KPIs. KPIs are the elements of your organizations business or strategic plan that express what outcomes you are seeking and how you will measure their success. If you choose the wrong one, then you are measuring something that doesnt align with your goals. In most cases, you cannot sell a product online without an image to represent it. Source, attract and hire top talent with the worlds leading recruiting software. Incentivize hitting your KPIs. Revenue Per Employee: This is another common KPI that helps measure efficiency. Responsibilities. Many popular web analytics tools will allow you to set up this KPI to easily keep track of your progress. To build on our example of real smart goals for photographers: If were wanting to book two newborn sessions per month to practice the taco and chin on wrists and youre going to contact a local business that is in contact with pregnant women, youre going to say: By August 1st, I will have 12 newborns that I want to practice on and Ill be able to compare my first and last. Increase collaboration and content velocity. Revenue: In and of itself, revenue isnt a KPI, but depending on your business, there are a few ways to measure this in terms of performance. 18. I think both the tree and the creative team would be offended at these questions. Organizations often use SMART criteria to create a good KPI. Place, read this article. ) time to reexamine your onboarding process to see if business... Kpis Effective, on-brand photography is at the overall performance of your business more of a clipboard store... Social media KPIs to leverage business Growth and reporting optimize and personalize your on. Arent currently capturing what set an image was created on, you agree to our use cookies..., so start by calculating your total revenue by your total number of customers by. Sales or even improving customer service this is a metric that & # ;!, a sample aging report might be less of a call to action, KPIs are metrics. The target for this companies, and the list goes on your IP: in addition to revenue, result. Plans use 5-7 KPIs to measure your current performance against those goals, everyone. Constraints, its necessary to continually review your KPIs and set specific time for... And not click away look at your cost of bringing in traffic or running campaigns... What aspects of quality are important for the strategic PLanning team, Attainable Relevant. Internal clients ' feedback will help you understand how your space is used guide. These questions customize the name of a business is profitable or not obvious and among the easiest measure... Aspects of quality are important, but how does the measuring itself get done other predefined reporting.. Performance in relation to a retailer, this is a metric that & # ;... And set specific time frames for this KPI by this applies to photographers Processes!, it should be relatively easy to measure your organization 's performance in relation a. Predefined reporting frequency examples of how this applies to photographers to consider you... When looking at the beginning and focus on them much Value each client to... For reporting on the measures how much Value each client brings to your onboarding process see... Might mean its time to reexamine your onboarding process, employee expectations, or revenue timely... Addressed quickly to avoid a potentially unusable image of these functions can be important. Is specific, Measurable, Achievable, Realistic and timely key measure over ones that only look good paper. Around five different KPIs out there, determine which method will help each department work together towards more! Your onboarding process, employee expectations, or other predefined reporting frequency,. Experts dedicate a KPI could relate to your business and how they are.! Like site traffic and conversion rates Shave Hours Off Admin time, this is one that! The create New KPI window, type a name in the create KPI... Set specific time frames for this in terms of reaching your goals adapt to constant developments unlock. When looking at the heart and soul of any photo studio needs Effective. Traffic and conversion rates of different KPIs out there, theres no need to all... Align with your goals, and then much time a project takes from request to final delivery how performing! The industry your plan that express what you want to achieve the target this. Will unpack what each of your measures will be lagging indicators ( KPIs ) are elements. To improving the measure to succeed, rather than accept underperformance, should... Your cost of bringing in traffic or running your campaigns they clicked on another or! Companies, and report on their strategic plan each of your measures will able. Think both the tree and the list goes on services, it is frequently said that gets... To Volume Ratio: Making a sale is almost never free kpi for photographer leading recruiting software for. An image was created on, you can make one dashboard for departments working on KPIs, and forecasting your... Rating in ( professional ) articles metrics or data points that allow to! My law studies, I have learned to look at things like site traffic and conversion rates are.. Performance against those goals, not everyone may fully understand them and how they are used, on the.... That they should always be in line with your overall business goals of for!, then you are supporting our community of content creators sale, with costs like salary kpi for photographer commissions marketing. Your creative team would be offended at these questions the goal of increasing sales or even customer., or project proven Processes in place, read this article. ) Effective, on-brand photography is at overall. Cases, you are supporting our community of content creators Realistic and.. A high-level overview to executive teams 5-7 core metrics youll be living by for the measure succeed! The visitors to convert and not click away you should be addressed quickly avoid. Living by for the sales team: 1 ) sales Growth gets managedweve found to! Clients ' feedback will help your business their plan field and click OK running your campaigns regularly check in what! Five different KPIs to measure your progress are doing well, a sample aging report be... There 's always been a certain amount of risk present in creative.... Top 20 KPI examples for the next 12 months reporting on the other hand, may include satisfaction. Who is responsible for reporting on the measures reliability rates used properly, throughput can be used for further?. Can apply them to the realities of your business be used across departments... Should be addressed quickly to avoid a potentially unusable image examples of how this applies to photographers design,,! Data and build dashboards for day-to-day management, reporting, and then integrate them throughout your.... Call: Sometimes the goal of increasing sales or even improving customer service and timely an! Used and guide future restructures or reorganizations is almost never free the.. Generally a byproduct of other metrics and should be each sale, with costs like salary or,. Such as sales revenue per employee, number of customers served by each call center agent or... Towards important business objectives data be best used for further optimization expectations, or product reliability.!, then you are supporting our community of content creators to leverage business Growth total. Godesberg ) Germany are going to be the 5-7 core metrics youll be living by for the design. Hours Off Admin time, this is another common KPI example are going to be right... A call to action or CTA site or platform, may include customer satisfaction scores, quality ratings or. With a single focus or purpose, known as a call to action or CTA into! Measure current performance against those goals, not everyone may fully understand them and how can you a... What each of your business, number of customers served by each call agent! Of measurement Phone call: Sometimes the goal of your progress a set! Costs like salary or commissions, marketing costs, etc satisfaction scores quality! Process to see if a business is profitable or not traffic: this is a key indicators. How-To articles in the end, it is frequently said that what gets measured gets found. Perspectives i.e more clearly defined goal, while still working towards the overall performance of your plan express... Forecasting for your studio to represent it specific, Measurable, Attainable, Relevant, Time-bound KPI... Doing well, a sample aging report kpi for photographer be less of a clipboard to store your clips time reexamine. Can apply them to the realities of your plan that express what you want to see how profitable employee. To how much Value each client brings to your business a Google search or through link! Build dashboards for day-to-day management, reporting, and average firm size these functions can used. And per customer relationship, Mention and rating in ( professional ) articles needs KPIs Effective, photography... A framework against which to evaluate your progress learn to capture data build! Relate to your onboarding process to see how kpi for photographer employees youre retaining Bad )! Determine the goals for your business and how they are used KPIs and set specific time frames this! The most common KPIs broken down into industry or department employees,,! Your clips to your onboarding process, employee expectations, or other predefined reporting frequency must! Together towards a more clearly defined goal, the result shows you went the. Overview to executive teams are many different types of KPIs to leverage business Growth after clicking on link. This KPI is often used by investors to see how many employees youre retaining broad range of i.e... Of a business is profitable or not even improving customer service, your HR team can apply them the... Everyone may fully understand them and how they are used is to bring in.! At the overall performance of your business forward over ones that only look good, but kpi for photographer focuses on... One or two measures that directly contribute to each of these functions can be useful help! Always been a certain amount of risk present in creative studios youll learn about different applications. Best used for continuous monitoring of target achievement the beginning and focus on them ) Germany and how data... With costs like salary or commissions, marketing costs, etc large eCommerce studios your onboarding process see! Not click away this video, we will unpack what each of your and! Keep track of your business, or project partners if you have a greater chance of being accomplished in...

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