• Advertising This is not unique and it’s not LinkedIn’s fault. This is a critical part … Whether you’re brand new to LinkedIn, or you’ve been on there for years, there are default settings on your account that you may or may not be aware are already there – settings you may want to change depending on what they … 5. Even if you don’t think that someone will be looking for a plumber or a daycare provider on LinkedIn, you should still have a personal and business page. What is LinkedIn for Small Business? (The list not only includes followers' names hyper-linked to their profile, but also their picture and LinkedIn headline). LinkedIn can be difficult to figure out how to use when you run your own business. If you DO have a logo on your company page, employees who do NOT have the logo visible in this section are not linked correctly. I highly recommend adding your LOGO to the company page as well, for branding purposes and to get additional visibility for the company on your employee’s personal profiles. Here is how to correctly link to your Company’s LinkedIn Company Page: NOTE: All the following screen shots are taken on the desktop version of the LinkedIn platform. Fortunately, you can see from the logos, which one I want to link to. A new pop up window will appear. Here are some things that you can do with a LinkedIn Personal page: Similar to a Facebook business page, your LinkedIn company page should be used to share and post company news, blogs, and relevant information. B2C brands c… • Social Media, Your email address will not be published. If you turned your notification settings OFF previously, please remember to turn them back ON when done! It looks like linkedin no longer wants to share anything with their API. Save my name, email, and website in this browser for the next time I comment. LinkedIn’s Company pages allow users to explore companies of interest and receive company updates and industry news, as well as research each company’s products and services — […] A representative at a Phoenix hospital viewed her hospital’s Company Page follower list and saw that John was following her company. Linkedin Industry List An important part of your Linkedin profile is industry selection. It just seems odd, and brings unnecessary concerns. I clicked on the profile as it is a public account without signing in linkedin. Required fields are marked *. Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page. Here are just a few reasons: 1. Here are some things you can do with your LinkedIn company page: There’s a basic run down for you—now go connect on LinkedIn! Nor will you be displayed, on the company page, as an employee of the company. Many businesses are limiting their potential by not having a LinkedIn company page. 2. Since I do not usually use the initials, I do not add them to my Company Page but if I DID predominantly use the company initials but was unable to get the initial only version (for example, if another company with the same initials set up their company page first), I could also use the full version above. Include this information on your LinkedIn Personal Page: Think of your LinkedIn Company Page like your business’s Facebook page. Use this option if your company page name is not the name you want to be found for. Many companies are not yet utilizing LinkedIn company pages to their full extent, and many more have not begun to consistently update their company page status. Think of your personal LinkedIn profile page like a resume or CV. Log into LinkedIn and go to ‘Profile’ and then ‘Edit Profile’ in the drop down menu. In 2008, after several venture capital companies purchased a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation). Similar to Facebook, news and articles will show up on a news feed that your connections post. In fact, your profile is viewed up to 29 times more if you have more than one position listed in the experience section. Your unique career path is a big part of who you are today. Welcome to LinkedIn for small business. No one knows where their next customer will come from. In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it hit 10 million users. LinkedIn personal page describes you and your professional background—education, licenses, experience, etc. This is the place to include relevant information about your business, similar to what is on the About Us Page of your website. Click the edit pencil at the top right of that job’s section. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. Roll over the ‘Experience’ section to see the edit icons appear. I many cases the people attached to a LinkedIn company page are NOT a true reflection of its employees. How to Add a Company Logo to Your Profile. Many LinkedIn users’ personal profiles are NOT correctly linked to the LinkedIn Company Pages of the companies they work for. 3. Your business has nothing to lose by using LinkedIn. LinkedIn can be a confusing place. Even if you are your business, you should still have a LinkedIn page for yourself and a LinkedIn page for your business. What’s the difference between a personal and a LinkedIn company page? With more than 675+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. Sure it might be redundant, but it’s the right way to do it. and Do I need a LinkedIn company page? LinkedIn company page describes your business—what your business does, location, business updates, blog posts, etc. • Online Presence and Reputation The easiest way for them to do that while on LinkedIn is by clicking on your company name listed on your personal page and visiting your business page. This is a recent glitch with LinkedIn. That means that if someone Googles your name, your LinkedIn page (with your business information) may be a top search result. Isn’t that redundant? You might want to have two drop downs with the first selecting a group and the second selecting the specific industry within that group. How Company Profiles Are Built . And the LinkedIn team did not disappoint. Considering we’re in 600 global locations, it would cost millions to build brand awareness, and localizing would be a … If you’re wondering if LinkedIn is a fit for your business or asking questions like Who should be on LinkedIn? Next, it is time to tell what your company is all about. LinkedIn | 14,477,213 followers on LinkedIn. Many companies have multiple names, often a full name and a version with initials – for example, ‘LisaMarie Dias Designs’ and ‘LMDD’. Note that you also have the option to EDIT THE DISPLAY NAME of the company you list in your experience section. Click on the icon next to the Company Name to change it. For Aidan Taylor Marketing, it's "Marketing and Advertising". Currently, Career Pages are a premium feature, but if you use your LinkedIn company … That new connection that you made at a church event might be redoing his master bathroom and upon connecting with you on LinkedIn and seeing those before and after photos, hires you the next day! We get a lot of questions from small business owners about LinkedIn so we’re hoping this post will answer some of those questions. comment on, or like. Your LinkedIn company page is also good for improving your SEO to get your business found online. You will also notice that this area is where you would go to REMOVE the entry from your profile. Even though it's not accurate, and could possibly be an issue for a prospective employer, it doesn't advertise the fact that you're out of work. 6. UPDATED: 4/7/2016. What information should be on each page? With millions of jobs on LinkedIn, find one meant for you. Click on the circle to change from on to off and visa versa. then this post is for you. For branding purposes, and to be found when people are searching for you, you can probably use the shortened version. More than 50% of all social trafficto B2B sites comes from LinkedIn. On this person’s B profile, I was able to see Person A’s name under “people also viewed”. Select your desired LinkedIn connection or company from the list of connections that appear in the drop-down box (you must be a first-level LinkedIn connection to show up in the drop-down box; you don’t need to follow a company to include a company name, however). Here is a quick tutorial on how to correctly link to your company’s LinkedIn Company Page. It's also the easiest solution, especially on a short-term basis. Learn more about our guided marketing and advertising solutions. LinkedIn Help - Profile Does or Doesn’t Appear After Name Search on Web - Why does my profile show or not show in search engine results? Also, LinkedIn will not hyperlink your website so even if you include your website somewhere on your personal page, even in the employment section, LinkedIn users will not be able to access your business my simply clicking www.mybusiness.com. I did not click on Person A’s name. "The merger between LinkedIn Corporation and a wholly owned direct subsidiary of Microsoft Corporation became effective on Dec. 8, 2016. Although a company page may show past and current employees, only current employees will show up … If someone is looking for a consultant, they’re going to want to be able to get more information. Clicking on the ‘Edit Display Name’ link will open up a new pop up window which includes a field where you can change this info. Start typing the company … After you get your logo (s) and set up your company page (s), here’s how to link the company page (s) to your profile: Go to your profile and the relevant job. The group is not used for the API call but is included here if you want to use these on an interface. If you're not looking to make public who your employer is, one way around it on LinkedIn is to simply state "Company Confidential" in the field requesting your current employer. You may list a company in the experience section of your profile but if you are not linked correctly, clicking on the company name will not take you to the LinkedIn Company Page. • Marketing Strategies 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. This is endemic across all social media platforms, and a reflection on the digital space we now operate in. Scroll down to the ‘Experience’ Section – note that you DO see my logo here, that indicates that I AM linked correctly. That’s why being able to showcase your individual professional journey on LinkedIn is a great way to help you stand out to potential new connections, customers and recruiters. Running a business can be tough. While you may not find a perfect match, do your best to select the industry most like yours. If you're like most, you'll find the Linkedin industry list to be incomplete. To do this, scroll down the page until you see the bar. All of your connections will now be in your LinkedIn network. Think of the early days of Facebook pages—now almost every business has a Facebook page and it is very difficult to get into the news feed of your fans. Use your LinkedIn personal page to connect with employees, friends, other industry professionals, former classmates, and people you meet at networking or other events. ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. You can type the name of the company, click the company name that has a logo and save the Experience and it doesn’t appear. Not Listed | 1,503 followers on LinkedIn. Click here for a tutorial on how to add your logo to your LinkedIn Company Page. Or if your firm is only known by its initials, you could use something like ‘WXY&Z Lawyers’. 7. Log into LinkedIn and go to ‘Profile’ and then ‘Edit Profile’ in the drop down menu 2. Company Directory Click here for a tutorial on how to add your logo to your LinkedIn Company Page. Complete your status update and share it. A place to grow your business on LinkedIn. Your email address will not be published. Some companies have longer names but use an abbreviated version such as, ‘The Coca-Cola Company’ and ‘Coca-Cola’. Browse featured company pages. LinkedIn is free and easy to use. On my google search, I found someone else’s (person B’s) linkedin profile. LinkedIn has high authority on search engines. It works. #InItTogether Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. Leverage your time and wallet by using LinkedIn to share your status updates and blog posts to reach even more people. 3. She clicked to … How to Add Your Logo to Your LinkedIn Company Page, Building a Tribe Online – a Client’s Success Story, Building a Social Platform to Launch a Book, Using LinkedIn – A JobSeeker’s Success Story. It also demonstrates the lack of control brands have over their employer brands. Roll over the ‘Experience’ section to see the edit icons appear. Weinstein: But absolutely do not claim you still work for a company when you don’t.. Granger: Correct.. Stop Expecting People To Endorse You … Your personal page is where you put all of the information that you want to share about your professional life. Facebook makes updates all the time, but at least they tend to address user issues and fix things where possible. Click on that link, click SAVE and you are done. LinkedIn pages mimic the difference between a personal and business Facebook pages. If you need help setting up or linking to your LinkedIn Company Page, please give me a call at 212.664.1872, As we start the new year and talk about goals for 2021, I would first…, Recently, a client of mine, Michael Feeley, wrote to update me on his success with…, Dan Edds, a client and first time author, wrote to update me on his progress…, This morning, a client sent an update on her job search and her success with…, CLICK HERE to begin your FREE Constant Contact Trial, Copyrights © 2021 All Rights Reserved by LisaMarieDias Designs, Here is a quick #tutorial on #howto correctly link to your company's #LinkedIn Company Page. The difference between a LinkedIn personal page and a LinkedIn company page is that When this is the case, I would suggest ‘LisaMarie Dias Designs (LMDD)’. Why? In this article you'll find out how to create a LinkedIn company page to promote your business. You should have a company page is so that you can list a place of employment on your personal page. The platform is replete with the types of people who have the ability to authorize spending on your products and services. A LinkedIn personal page is used to connect with other people. Here are the answers about your small business and LinkedIn. So I searched someone’s name (person A) on google. The difference between a LinkedIn personal page and a LinkedIn company page is that one is about you and the other is about your business. Many people overlook the profile summary section, which is unfortunate because it's one of the first things hiring managers and recruiters see on a LinkedIn … LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization. As you can see in the example below, there is another company with a VERY SIMILAR name. Start typing the correct company name – notice that as you start typing, LinkedIn will provide options. When at all possible, be consistent with naming, and visual branding, across all platforms. 4. LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. If for some reason that is not available, adding ‘Company’, ‘LLP’ or a keyword associated with your business, may be necessary. Scroll down to the ‘Experience’ Section – note that you DO see my logo here, that indicates that I AM linked... 3. Your company page on LinkedIn can list a group of employees; in addition, your company name is displayed on your employees' LinkedIn profiles. When you need to learn more about your current industry or find a potential business partner for a big deal, LinkedIn gives you tools to do some research. Company pages help users learn about your business, brand, commercial services as well as job opportunities. Employers and recruiters might suspect your account is fake, and even if not, they’ll wonder why you don’t have a photo when practically everyone else does. Everyone! I’m not sure where the company is headed, but they’re acquiring tools for their benefit that will make our experience of LinkedIn use better overall, with the exception of Customer Service. • SEO BEFORE you make any changes to your Experience section, you may want to turn your notifications setting to OFF (by clicking on the slider in the right hand sidebar) – Remember to turn them back ON when done! 3. • Local Business Professionals are consumers, too. You can’t link your business’s website to your personal page—LinkedIn links to internal pages only. Most recruiters can look past it in the initial candidate search process. In this high tech world, everyone should be on LinkedIn. The stream is not yet crowded. This company has not yet been listed. Not having a LinkedIn profile photo is a big mistake if you’re job searching. 1. Creating a new app indicates that the only possible options are r_basicprofile, r_emailaddress, rw_company_admin, and w_share: TLDR: they have locked down the API and restricted the usage to an extremely limited set of access points. Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Include this information on your LinkedIn Company Page: Yes, you do. Look for the CORRECT option – which will not necessarily be the first you one see – and click on it. Main content starts below. Once you have correctly named the page, the next step is to ensure that everyone who works for the company, is correctly linked to the LinkedIn Company Page. The social media website is for businesses and employees to connect online but many small business owners are hesitant to use it. This allows you to be correctly linked to the ‘WXY&Z Lawyers’ page but still have only ‘WXY&Z’ as the company name displayed. Capital IQ is a technology and financial services company that acts as the research division of Standard and Poor's. That’s why we’ve made it our mission to help small business leaders connect with what you need to grow your business. By having a business page, people can easily find out more information about your business or company by clicking on the name of the business and accessing your LinkedIn company page. • Google My Business similar to what is on the About Us Page of your website, LinkedIn company page is also good for improving your SEO, How to Make Remote Working Successful for Your Business, How to Use Social Media for Local Internet Marketing, List work experience including your current and past positions, awards and honors, and licenses, Like, share, and comment on your connections’ posts, Participate, post, and comment in LinkedIn Groups, Correspond via message with your connections, Follow companies and businesses (like your own LinkedIn company page), Post links to blog posts from your company’s blog, List open positions for jobs at your company, Drive engagement by posting blogs, pictures, articles, Sponsor updates to get information in front of a larger audience, See how people interact with your posts via analytics, Pay for advertising to promote your company. You never know who you’ll connect with on LinkedIn. 1. The company partnered with LinkedIn to provide company data, such as company overviews and revenues. Marketing can get expensive if you’re paying for advertising and small businesses need as much exposure as they can get. Send them a link to this blog post so they can fix this. Foster internal engagement through a trusted, employee-only community on LinkedIn via the "My Company" tab “We struggle with brand awareness outside of the scientific community. Company profiles are built with information gained from Capital IQ and LinkedIn user data. Describe Your Company. If you are a business owner and/or if you are managing your company’s LinkedIn Company Page, the first step is to correctly NAME YOUR PAGE. How to Add an Employee to a LinkedIn Company. 2. Even if you work for yourself as a consultant, practice owner, coach, or sole proprietor, you should have a page for your business on LinkedIn. Careers Page. 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